Mrs.Sporty is Europe’s leading women’s fitness brand and one of the most respected franchise systems in Germany, Austria, and Switzerland. Mrs.Sporty has around 200 fitness studios and 55,000 members in different five countries. There are around 60 Mrs.Sporty clubs run by successful franchisees in Austria alone. The innovative concept is unique on the market and combines the best of digital and on-site services.

Mrs.Sporty is more than just a gym – it stands for a holistic concept that is specifically tailored to the needs of women and supports them in achieving their individual well-being. The focus is on offering maximum flexibility and variety in the areas of physical fitness, nutrition, and health. Effective exercises based on scientific knowledge enable women to achieve optimum results in the minimum amount of time. They are personally and individually supported in achieving their goals by qualified trainers. Thanks to the relaxed, judgment-free atmosphere, Mrs.Sporty intentionally creates an environment in which ALL women – regardless of age, weight, illness, or other factors – feel welcome and in good hands.

Niclas Bönström opened the first club in Berlin in 2004 and developed the franchise concept for Mrs.Sporty in collaboration with tennis legend Stefanie Graf in 2005. Since then, Mrs.Sporty has been named the best franchise company four times. As a certified full member of the German, Austrian, and Swiss Franchise Association, Mrs.Sporty has made a name for itself as a reliable and trustworthy franchisor in the industry.