NAME IT we have been captivated, motivated and inspired by the uncomplicated nature and energy of children. We see the world through the eyes of a child and our creativity is rooted in their lovable and free spirit. 

We design clothing for children that expresses their own personality but is based on current trends. We are proud to be able to offer a full selection of children’s clothing that ranges from underwear to outer clothing, placing special emphasis on our core products, jeans and outdoor clothing. 

Safety, functionality, quality and responsibility are our top priorities for every item of clothing.